Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness. His main ideal is that most people are happier when they feel they are in control of their life. Reflection by ANDREW R. Original TED page w/ speaker bio, links, comments, etc: Rory Sutherland: Life Lessons from an Ad Man In this video, Rory Sutherland speaks about advertisements, propaganda, and how companies do certain things to increase the value of a certain product, which is called "subliminal advertisement." Drawing on the work of behavioral economists, Nobel Prize winners and others, he talked at length about his personal philosophy of Advertarianism, about President Obama and the healthcare debate, and even threw in some analysis on the future He tells us that all value is subjective, BUT a… Advertising adds value to a product by changing our perception, rather than the product itself. Sutherland, who is a very successful… In this post, I deconstruct the factors that make his TED Talk both powerful and viral. Get ready for some TED videos.I recently attended TEDxVancouver and was re-inspired in many ones. Rory Sutherland of Ogilvy & Mather UK broke through by promoting ways to use advertising for good. In Rory Sutherland’s Ted Talk “Perspective is everything” he talks about how powerful perspective is and how changing your perspective can the enrich the livelihood of your life. After searching and searching, I finally settled on my talk: Perspective is everything by Rory Sutherland. One such way is to share great TED videos and one such video is from Rory Sutherland on the intangible value of marketing products.. Marketer Rory Sutherland says advertising adds value to a product by changing our perception, rather than the … This week’s presentation breakdown features brand specialist Rory Sutherland. Rory Sutherland: Perspective is everything The circumstances of our lives may matter less than how we see them, says Rory Sutherland. Advertising impressario Rory Sutherland has given TEDTalks on the general life lessons to take from advertising, and the incredible importance of seemingly small details for producing big results. Tip #1: Share an idea worth spreading About Rory Sutherland's TED Talk. Now, he's released "Rory Sutherland: The Wiki Man," a collection of essays and interviews on the art, science, and life of advertising. 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