The Extra Gum commercial uses the emotional approach to call on our capacity for sentiment. The commercial depicted a father creating origami cranes from the wrappers of the Extra gum that he shared with his daughter throughout her life. Tingling Spearmint? Cooling Peppermint? Electrifying Watermelon? Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. At the end, Lea passes her sister a handwritten note on an Extra gum wrapper that reads, “New Friend: Lena,” and then boxes for confirm or deny. He thought his small tokens of love had gone unnoticed until upon her departure for college a box spills out the army of wrapper cranes, as the viewer spills a few tears. The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention. Their origami spot in 2013 was a popular father-daughter tearjerker, and they had an even bigger viral hit with 2015’s “The Story of Sarah & Juan.” This one is more simple, but still sweet. A new Extra ad features a moving real-life proposal between a single dad and a widowed mom. Share on Facebook Email This Video Subscribe For … The spot starts with a father teaching his young daughter how to make a paper crane with his gum wrapper, and she starts making her own. Whatever you choose, prepare yourself. While my daughter is still quite a few years away from college, I can identify with the emotion the father in this Wrigley Extra Gum commercial experiences as he sends his daughter off to college and discovers she has saved every origami creature he made for her (out of gum wrappers) over the years. This method makes us connect the gum (or gum wrapper) with a “bigger picture meaning.” Initially, many of us would say “it’s just a piece of gum.” This advertisement pushes us … In the past 30 days, Extra Gum has had 2,626 airings and earned an airing rank of #421 with a spend ranking of #533 as compared to all other advertisers. But Extra Gum's "The Story of Sarah & Juan" is a serious tear-jerker, in line with its 2013 heart-warming "Origami" campaign, which lovingly told the story of a father and daughter. Orbit is widely known for its minty flavor and one of the few Advertiser 5 Gum Advertiser Profiles Facebook, Twitter, YouTube Products 5 Gum RPM Mint, 5 Gum Cobalt, 5 Gum Vortex Tagline As Haley Reinhart's take on "Can't Help Falling in Love" plays in the background, we witness a … So Extra falls on its classic identity of a long-lasting gum in an unexpected way. 5 Gum TV Commercial, 'Stimulate Your Senses' How do you stimulate your senses. Gum doesn’t seem like the most interesting commercial category, but Extra has turned out some of the most emotive ads in the last 10 years. Extra gums newest ads highlights the way 2020 has changed how people interact with each other. Competition for Extra Gum includes Orbit, Sour Patch Kids, Airheads, Ice Breakers, Trident and the other brands in the Food & Beverage: Candy & Gum industry. It was created in 1944 to replace the shortage of Juicy Fruits gum after the shipment of the product to support World War II. This commercial for Extra Gum takes a surprisingly emotional twist as it explores the relationship between a father and a daughter. If you thought a gum commercial was the last thing in the world that would ever make you cry, think again. History The Wrigley Company has long since marketed gums in 1891 and Orbit is one of them. Gum might not be the most exciting item, and its sales have been falling in recent years. 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